We believe in the power of simple ideas

Like ‘string’ for instance — it can serve as a reminder. It can also be the basis for theories about the beginning of the universe or it can simply connect one thing to another.

Here’s to a 2012 of simplicity, connections and universe-changing ideas. And just in case you ever forget that, let Buddy (the red-string-wonder-dog) be your reminder.

Ito is making a donation to the ASPCA and Russell Refuge to honor all of our meaningful connections – including the ones we have to real wonder dogs.