About Us: Meet The Ito Partnership

The Ito Partnership creates value for its clients’ by working with them to define, create and build businesses that earn their way into their customers lives.

We started The Ito Partnership in 2007 with a simple idea: to find better, more efficient, and more enjoyable ways to work with our… more »

What’s With The Name: The Story of String

The Ito Partnership’s very name denotes both connection and vision. The Japanese word “ito” has dual meanings: it means a string or a thread, but it also means a direction, an intention or an aim. As a strategy firm, the concept of a string and an intention resonates with us.… more »

Our Global Network: String Theory Collaborative

String Theory Collaborative is a networked coalition of like-minded, boutique firms with a shared vision and complementary skills. We come together seamlessly to work in a manner that creates value and shared meaning for both our clients and our collaborators.

The Way We Think: Stop The Branding

Pick up any business publication or peruse the business section of any bookstore and you’re sure to see an awful lot of information about “branding.” Whether you’re a Fortune 100 CEO or a college grad with a new diploma, it seems you have to focus on “branding” if you want… more »

How We Can Help: Why Are You Here?

Clients generally call in a consultant or outside firm for one of two reasons: vision or pain. In both instances, we’ve found that the essential motivation is the same – a desire to change the status quo and take a firmer hand in building business.

With that as a starting… more »