Ame Cuisine
Ame (which means “rain” in Japanese) features a modern Japanese menu and is the Japanese relaunch of “rain”. An extensive sushi & sashimi menu as well as a custom built Robata grill allows diners the choice of enjoying a casual dinner or a multi course dining experience. Ame is located… more »
Morgans Hotel Group: Using music to create connections
Bringing younger travelers into hotels – even hip, boutique hotels – requires some way of building shared meaning with this important, but elusive demographic. For Morgans, we created a simple campaign – as an off-shoot of the RecessIsOn campaign – to more effectively connect with a younger audience through music.… more »
Morgans Hotel Group Semi-Automatic: Redefining the hotel retail experience
With iconic and exiting properties such as Delano and Mondrian, Morgans Hotel Group is clearly adept at creating experiences that bring excitement and luxury to their guests. In such an environment, what should their retail experience offer? More importantly, in such an environment why would anyone put your average “hotel… more »
Morgans Hotel Group FTR/RecessIsOn: Selling an experience during a recession.
Hotels were hit hard and fast by the recessionary economy, as both business and leisure travel slowed. While travelers were still booking hotels, they were more price sensitive than ever and in an austere economic environment, Morgans usual level of luxury and entertainment seemed frivolous.
Using the in-depth knowledge of… more »
Morgans Hotel Group sustaining leadership and “cool” in a rapidly evolving marketplace
When Morgans opened its doors on Madison Avenue in 1984, the boutique hotel category was born. Since then, the hotel company has had great success in working with the hottest artists and designers to create properties destined to become legendary, from Miami’s Delano to London’s Sanderson and LA’s Mondrian. But… more »