Carrabba’s Italian Grill

Carrabba’s Italian Grill had a problem: it had grown from three restaurants to more than 200 — and its business plan required taking that to 500 in the next 3 years. Yet, the more they grew, they less the founders and brand stewards felt authenticity in the brand. How could they profitably grow and scale a brand that was built on family recipes and scratch kitchens? How could they maintain a core of authenticity and uniqueness while scaling the brand both domestically and internationally?

The Ito Partnership worked with Carrabba’s for more than four years, building a strategy to maintain and scale that authenticity and then executing creative efforts against all touchpoints to bring the brand strategy to life.

Services provided: consumer research, brand positioning, strategy and innovation planning, experience design (restaurant, retail), brand touchpoint analysis and planning, brand toolkit development, prototype restaurant development, prototype retail store development, promotions planning and development, digital advertising development