Sony Playstation 3 launches in Canada

Sony PlayStation 3 was and continues to be one of the largest and most event product launches in video gaming world today. We worked with a select team of creatives to develop a complete nationwide launch through print, web, cinema and outdoor advertising. With the heavily spread advertising campaign for nearly two months in advance of the launch, PS3 sold roughly 600,000 units in its first two days in Canada alone – a testament to the impact of the creative throughout all mediums building up to the launch.

Services provided: packaging, advertising