City Sports leads Minimalism movement
A mid-size retailer with a big impact, the iconic, Boston-based City Sports has been a leader in running, fitness and sports trends since it was founded more than 25 years ago. They continue this leadership with the embrace of minimalist running – and a web experience site that offers visitors… more »
City Sports Georgetown flagship experience
As iconic retailer City Sports broadens its lifestyle message and reach, it is also rethinking its in-store experience. The new flagship experience store in Georgetown is a prototype for the evolving brand.
Morgans Hotel Group: Using music to create connections
Bringing younger travelers into hotels – even hip, boutique hotels – requires some way of building shared meaning with this important, but elusive demographic. For Morgans, we created a simple campaign – as an off-shoot of the RecessIsOn campaign – to more effectively connect with a younger audience through music.… more »
Morgans Hotel Group Semi-Automatic: Redefining the hotel retail experience
With iconic and exiting properties such as Delano and Mondrian, Morgans Hotel Group is clearly adept at creating experiences that bring excitement and luxury to their guests. In such an environment, what should their retail experience offer? More importantly, in such an environment why would anyone put your average “hotel… more »
HyundaiCard
Development of a branded automated retail experience for the new HyundaiCard Black Lounge at Incheon International Airport.
Services provided: strategy and innovation planning, industrial design, visual identity, packaging design