Carnegie Corporation of NY
One of the worlds leading philanthropic organizations, the Carnegie Corporation of NY was approaching its Centennial when its leadership elected to refresh the organization’s brand and identity. more »
Morgans Hotel Group FTR/RecessIsOn: Selling an experience during a recession.
Hotels were hit hard and fast by the recessionary economy, as both business and leisure travel slowed. While travelers were still booking hotels, they were more price sensitive than ever and in an austere economic environment, Morgans usual level of luxury and entertainment seemed frivolous.
Using the in-depth knowledge of… more »
Morgans Hotel Group sustaining leadership and “cool” in a rapidly evolving marketplace
When Morgans opened its doors on Madison Avenue in 1984, the boutique hotel category was born. Since then, the hotel company has had great success in working with the hottest artists and designers to create properties destined to become legendary, from Miami’s Delano to London’s Sanderson and LA’s Mondrian. But… more »
Khaya Cookie Company
Social entrepreneurship combined with consumer product savvy was at the core of Khaya Cookie Company. Born in South Africa, via the Societal Wealth Programme at Wharton, the company’s founders first came to us with the challenge of helping them launch a socially responsible luxury food brand. Khaya – the Xhosa… more »
Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories. The company’s brands include St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and… more »