Helping companies and organizations navigate and grow in today’s business climate.

What matters



The only way to make sense out of change is to plunge into it, move with it, and join the dance.

— Alan Watts

 

What matters

We believe the brands that stand for something will shape the future. And we help these purpose-driven companies resonate with those they serve. 

The Ito Partnership is rooted in the balance between intention, or vision, and the thread of strategy that connects it to real impact.


Purpose matters.

There’s a critical distinction between purpose-driven advertising, and a purpose-driven company. The former capitalizes on the zeitgeist of the time to sell product. The latter has a positive impact on human lives, and on our planet.


Humanity matters.

And we believe in the power of the human sciences to solve business problems. In the age of technology, bringing heart and humanity to business and marketing is what we stand for. 


Clarity matters.

And we believe in its transformative power. 


Connection matters. 

Purpose
Profit 
Culture
Brand  
Product
Market 

We help leaders find the thread that connects purpose to profit, culture to brand, and product to market.

 


The only way to make sense out of change is to plunge into it, move with it, and join the dance.

— Alan Watts

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