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We believe in the power of simple ideas

Like ‘string’ for instance — it can serve as a reminder. It can also be the basis for theories about the beginning of the universe or it can simply connect one thing to another. more »

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Criss Angel

Innovative magic superstar partners with brand development firm The Ito Partnership to revolutionize the digital marketplace for magic.

The world of magic and celebrity came together around the pool at the Mirage last night to celebrate an online “revolution,” more »

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The Magic Place

The world of magic and celebrity came together around the pool at the Mirage last night to celebrate an online “revolution,”as world-renowned magician Criss Angel launched MagicPlace.com, a new web experience celebrating all things magic that he created in partnership with The Ito Partnership. more »

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City Sports leads Minimalism movement

A mid-size retailer with a big impact, the iconic, Boston-based City Sports has been a leader in running, fitness and sports trends since it was founded more than 25 years ago.  They continue this leadership with the embrace of minimalist running – and a web experience site that offers visitors… more »